My Role

Project Manager
& Lead Designer.

Parts

Logo & Identity,
Letterhead,
Envelope,
Business Card,
& Web Site.

Palpus is a self promotional project I created in graduate school. It is the identity for a fictional foundation that funds deep-sea exploration, one of my passions. Palpus has two meanings: it can mean the palm of your hand, or each of a pair of appendages near the mouth of an arthropod, used for seeing and hearing.

The logo mark was created to transform on different backgrounds some would reveal the small sea creatures, while other bring the typography forward. The logo itself is a hand, an octopus, and the waves of the ocean.

The planned website would carry through the idea of seeing by feeling, tranforming the cursor into the palus hand and reavealing content as you roll over it. Discovered links would fade away after they are found, creating a ghostly landscape.